INDIA DESIGN ID 2024: FEB 7-12, 2024, NSIC GROUNDS, OKHLA, NEW DELHI
INDIA DESIGN ID 2024: FEB 7-12, 2024, NSIC GROUNDS, OKHLA, NEW DELHI
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INDIA DESIGN ID 2024 | 15-18 FEB, 2024 | NSIC GROUNDS, OKHLA, NEW DELHI

Home > Art de Vivre à la Française 2024: Bringing the French Art of Living to India

Art de Vivre à la Française 2024: Bringing the French Art of Living to India

A unique exhibition in New Delhi that curated the French interior design industry’s finest aspects, which harmoniously blend tradition and technology.

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The entryway installation by Utinam
The entryway installation by Utinam

Since 2008, Business France has organised the Art de Vivre à la Française exhibition across the world, in cities such as Tokyo, Berlin, Abu Dhabi, Beijing, New York and Singapore. New Delhi is the latest addition to this list of iconic cities. The first Indian edition of this fair was held this year at Bikaner House, New Delhi from 20–22 March 2024 in collaboration with the French Institute in India, the Indo-French Chamber of Commerce and Industry, and OGAAN-India Design ID.

The Kitchen by Le Creuset
The Kitchen by Le Creuset
The Library Room by Ligne Roset, Assouline, Waterfall Audio and Maison Gaston
The Library Room by Ligne Roset, Assouline, Waterfall Audio and Maison Gaston
The Sitting Room by Mobilier National, Invisible Collection, Hartis, Assouline and Baccarat
The Sitting Room by Mobilier National, Invisible Collection, Hartis, Assouline and Baccarat

The exhibition was meticulously curated by an Indo-French team from Business France (the trade commission of the French embassy), and GCG Architects (an Indo-French agency) to showcase France’s prowess in the interior design industry, seamlessly fusing timeless traditions with state-of-the-art technology. Over 30 brands showcased the elements of French lifestyle, ranging from interior design, furniture, tableware, and home decor to architecture and new technologies. The event was attended by more than 450 professional visitors ranging from architects, interior designers, art galleries, HNIs, importers and distributors from the capital and all cities in India.

H.E Mr. Thierry Mathou, Ambassador of France to India at the preview dinner
H.E Mr. Thierry Mathou, Ambassador of France to India at the preview dinner

The exhibition was inaugurated by H.E. Mr. Thierry Mathou, the Ambassador of France to India, and the Princess of Jaipur, Smt Diya Kumari, Hon’ble Deputy Chief Minister of Rajasthan, which set the tone for a special preview. This was followed by a sit-down dinner at the Bikaner House ballroom that was transformed to look like the mirror gallery of the Chateau de Versailles. Each room was staged to recreate the experience of a luxurious French house. The ballroom featured a special exhibit by Féau Boiseries, Mathieu Lustrerie, and Lesage Intérieurs, showcasing luxurious and meticulous craftsmanship. All of which was designed with coordination from Alexis de Ducla, a French citizen based in Mumbai.

The VIP dinner night at Art de Vivre à la Française, 2024, Ballroom of Bikaner House, inspired by Versailles Castle.
The VIP dinner night at Art de Vivre à la Française, 2024, Ballroom of Bikaner House, inspired by Versailles Castle.
H.E. Thierry Mathou, Ambassador of France to India with Princess of Jaipur, Smt Diya Kumari, Hon'ble deputy Chief Minister of Rajasthan with the representatives of Andre Renault (bedding) and Alexandre Turpault (bedding) at the preview of the exhibition
H.E. Thierry Mathou, Ambassador of France to India with Princess of Jaipur, Smt Diya Kumari, Hon’ble deputy Chief Minister of Rajasthan with the representatives of Andre Renault (bedding) and Alexandre Turpault (bedding) at the preview of the exhibition
The Creative Dialogue Conference by the French Institute in India. In photo: Jean-Louis Deniot, Sonali Rastogi, Amandine Roggeman, Borina Andrieu, Gaurav Gupta
The Creative Dialogue Conference by the French Institute in India. In photo: Jean-Louis Deniot, Sonali Rastogi, Amandine Roggeman, Borina Andrieu, Gaurav Gupta

Beyond the exhibition floor, the event hosted a series of talks titled Creative Dialogue, organised by the French Institute in India, that was attended by renowned French and Indian brands, architecture studios and designers such as Wilmotte & Associés, Morphogenesis and its founder Sonali Rastogi, architect and interior designer Jean-Louis Deniot, Gaurav Gupta and Mobilier National, discussing topics ranging from the history of design to the fusion of traditional craftsmanship with contemporary creation.

This event paved the way for more collaborations between both countries in art, craftsmanship and design. To conclude, there was a cocktail and dinner hosted by DLF at the Chanakya Mall, where distinguished personalities from the lifestyle segment and guests from IFCCI and Business France came together for a befitting finalé.

All participating brands and visitors came away with a collective sense of accomplishment, having fostered meaningful connections and sharing a sense of optimism for burgeoning business opportunities in the future. More to come from France during the next Design Weeks in India.

The Jellyfish Chandelier installation by Mathieu Lustrerie at the Ballroom of Bikaner House
The Jellyfish Chandelier installation by Mathieu Lustrerie at the Ballroom of Bikaner House
The Gallery Wall by Maison Gaston
The Gallery Wall by Maison Gaston
The Wine Cellar by Peugeot Saveurs and EuroCave
The Wine Cellar by Peugeot Saveurs and EuroCave
Intricate wood panelling by Féau Boiseries on display
Intricate wood panelling by Féau Boiseries on display

Kudos to Business France and Eric Fajole, Trade Commissioner, that made this event a success along with the other sponsors: Air France, MONIN, Galeries Lafayette, The Chanakya and DLF, Chandon, Schneider Electrics along with our partners India Design ID, Ogaan Media, Elle Decor India, Indo-French Chamber of Commerce & Industry (IFCCI), Design & Furniture Associations of France, l’Ameublement Français, Le FRENCH DESIGN, Francéclat, Mobilier National, in collaboration with the Invisible Collection & Sèvres, GCG Architectes and French Institute of India.

This is a sponsored story.

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