With extensive experience across journalism, entrepreneurship, and destination marketing, Sheetal Munshaw has been associated with Atout France for 17 years, serving as Director for India for over a decade. She also holds positions as professor at the Alliance Française, editor for an affiliate publication of Financial Express, and founder of Avant Garde Consultancy. As a key contributor in travel, culture, and global dialogue, Munshaw is a special invitee to the Conseillers du Commerce Extérieur network and Governing Council of the Indo French Chamber of Commerce, alongside being a member of the Advisory Board for the B2B magazine, Travel Biz Monitor. She also acts as Tourism and Hospitality Committee-Chair at The Council of EU Chambers of Commerce in India and is on the Board of Studies for the Tourism Vocational Bachelors at Jai Hind College.