Rahul Bhushan is an eco-architect, author, and founder of NORTH, a multidisciplinary design ecosystem shaping the future of architecture, hospitality, education, and craftsmanship in the mountains. Inspired by the material intelligence of nature, his work blends ancestral Himalayan building systems with modern regenerative technologies to create climate-resilient, culturally rooted, and globally relevant solutions. Bhushan has ignited a craft-revival movement that began in the Himalayas and is now inspiring communities across the globe to reclaim their own indigenous knowledge as a pathway to climate action. Through NORTH, he is building a circular organisation that integrates regenerative architecture, responsible tourism, hands-on education, research, and indigenous craftsmanship into a single values-led creative practice.