Asian Paints ColourNext 2023 is a leader in studying the influence of colour on lifestyle. For over a decade, the ColourNext forecast has served as a comprehensive forecast of global design directions in colours, materials, textures, and finishes. The research is a result of a collaboration between Asian Paints’ colour marketing team and experts from various creative fields. To track societal shifts in India, the team conducts group discussions, expert interviews, and workshops to identify emerging stories and map consumer behaviours and sentiments. The forecast is a tangible translation of societal shifts, and it includes design directions for the upcoming year, including palettes for colours, materials, finishes, and textures.
