Asian Paints has been studying colour and lifestyle influences since 2003. Every year, the company’s colour marketing team collaborates with experts from the creative disciplines of architecture, art, interiors, fashion, sociology, media, and FMCG to create ColourNext, a comprehensive forecast of relevant design directions in colours, materials, textures, and finishes. Over the years, ColourNext has evolved into South Asia’s foremost, one-of-a-kind intelligence in colour and materials. The ColourNext forecast report dives deeper to chronicle the context and catalysts for each forecast design direction. With an enhanced narrative of these directions and their application, the report provides interdisciplinary insight for everyone designing products, spaces, and communication in India. The report also presents the Colour of the Year, giving readers an understanding of this year’s design mood and sentiment.