Crafted for tropical climates and Indian sensibilities, VOX’s oak-inspired flooring redefines the balance between warmth, durability, and design purity.
Home begins with what you stand on. The floor — silent, steady, and omnipresent — shapes how a space feels long before you notice its walls or windows. It anchors light, holds warmth, and carries the rhythm of everyday life. For VOX, one of Europe’s most progressive names in interior innovation, the floor is more than a material choice — it’s an emotional foundation.
Guided by the belief that true freedom begins at home, VOX has spent over three decades designing interiors that merge function, form, and feeling. From decorative walls and furniture to doors, façades, and ceilings, the brand has redefined the art of cohesive living. Since entering India in 2018, VOX has expanded its footprint across 250+ cities, supported by an extensive network of distributors and dealers. The establishment of its Indian production facility in 2023 marked a new chapter — one that celebrates the Make in India spirit while translating European craftsmanship into the language of Indian life.
In India, where homes are shaped by contrast — humid monsoons and dry summers, quiet corners and social spaces — flooring carries the responsibility of beauty and endurance. And that is where VOX’s Primerra collection finds its voice. It is not merely a surface to walk on; it’s a design statement that reflects both modern aesthetics and mindful practicality.
Crafted for homes that balance warmth and resilience, Primerra Wood is a collection of 12 wooden- inspired decors, each tracing the delicate grains and shades of natural timber. The tones — from pale honey to rich espresso — evoke a palette that resonates deeply with Indian interiors, complementing both earthy hues and contemporary neutrals. Resistant to water, scratches, and stains, Primerra stands up to daily wear, pets, spills, and the unpredictability of tropical climates —without ever losing its charm.
What makes Primerra remarkable is its ability to combine aesthetics and functionality in a way that feels effortless. Every plank captures the essence of European design, yet performs with the practicality Indian homes demand. The surface texture, with its subtle matt finish, brings the warmth of wood underfoot while ensuring ease of maintenance — a luxury in bustling urban homes where comfort and convenience must coexist.
For those drawn to timeless elegance, Primerra Herringbone transforms tradition into art. Available in 12 wooden tones, it reinterprets one of design’s most enduring patterns for contemporary spaces. The zigzag geometry of the herringbone layout introduces rhythm, depth, and a sense of movement, making even compact rooms appear expansive. It’s a pattern often seen in European heritage homes — now perfectly adapted for modern Indian apartments, boutique hotels, and sophisticated penthouses.
But the appeal of the herringbone design is not just visual — it’s structural. The interlocking planks enhance stability, distribute weight evenly, and age gracefully over time. Whether laid across an airy living room or a quiet bedroom, the pattern creates a sense of timeless continuity — a subtle reminder that craftsmanship can still be poetic.
Engineered to adapt to diverse needs, Primerra offers variants for both residential and commercial use. Floors with an integrated underlay feature a 0.5 mm wear layer, ideal for high-traffic settings like cafes, studios, or retail spaces. The residential version, with a 0.3 mm wear layer, is softer and more tactile — perfect for personal spaces where comfort matters most. Its multi-layered construction ensures thermal insulation, making it cool underfoot in summer and pleasantly warm in winter — an understated luxury that Indian homeowners increasingly value.
Beyond its technical mastery, Primerra reflects VOX’s commitment to responsible design. The materials are water- and termite-resistant, VOC-free, and built for longevity. Each floor is designed for minimal maintenance — no waxing, polishing, or harsh chemicals — just a wipe, and it’s as pristine as ever.
In a design landscape that’s rapidly evolving, Primerra stands for something deeply reassuring — permanence. It celebrates subtlety in a culture often drawn to spectacle, offering a canvas that grows more beautiful with age and light. It’s the kind of flooring that invites you to slow down, take your shoes off, and feel the quiet luxury beneath your feet.
Because for VOX, design is never just about how things look — it’s about how they live. And with Primerra, every step feels like home.
