The Pure Concept Home, established in 2019 by Creative Director Chanya Kaur, is a modern lifestyle store and interior design studio located in Kala Ghoda, Mumbai. Offering comprehensive solutions for space ideation, furnishings, styling, and décor, the store features concept-driven curations of fabrics, furniture, soft accents, and decorative accessories. Emphasising modern minimalism, the design house focuses on clean, fuss-free functionality and impeccable product design. This approach creates spaces that celebrate serenity, warmth, and personal life journeys.