Fact file
Location: Hyderabad
Size: 170 sq m
Designer: Sona Reddy
Photography by: Richa Kashelkar

Anonym 2.0 by Sona Reddy Studio is conceptualised as an extension of the franchise store but with a distinct core design concept. A bohemian palette seamlessly complements the artisanal Indian designer garment and accessory collections on display, enabling the crafted textiles to be the protagonists of the decor. The understated elegance of the open floor plan is punctuated by the suspended cane and fabric frames, which add texture to the monochrome aesthetic.

Keeping with the overall minimalistic demeanour, glass facades have been incorporated to allow flexible visual merchandising opportunities. White-hued MS rods pose as display-cum-section units, and glass shelves keep the look sleek. This nuanced boutique is the quintessential retail venue that redefines simplicity with a contemporary yet mindful way of experiencing textiles. Using an approach—where nature-inclined inspiration has meshed with contemporary design sensibilities—a conscious way to revel in the vastness of Indian textiles has been fashioned.