Designer and entrepreneur Urvashi Kaur, with a striking 16 years in the fashion and textile industry, is one of the foremost Indian voices that are a part of the sustainability movement in India. Motivated, ambitious and mindful, her label embodies a ‘Glocal’ ideology, putting in place ethical business practices, strict zero waste policies and efficient ways to minimise carbon footprint to achieve circularity. While engaging a cross section of artisans and craftspeople, Urvashi has carved a solid niche within then conscious luxury space.