Since stepping in as Chief Projects & Contract Officer, Pasquale Junior Natuzzi is entrusted with the challenge of expanding the company’s trade and contract project offerings. He leads initiatives that unite design, events, and projects in collaboration with industry professionals. He has worked closely with internationally celebrated designers such as Marcel Wanders, Ross Lovegrove, Fabio Novembre, among others, slowly rebuilding the image of the family brand into one that embodies the Apulia and Mediterranean lifestyle, and winning several international awards. By reimagining retail and contract spaces as exhibition scenographies, he has helped transform Natuzzi Italia from a product-focused company into a comprehensive lifestyle brand.
