Director of India Design ID and Publisher of ELLE Décor magazine, Misha Bains consistently strives to bridge the gap between the art of design and the business of design. She has been associated with India Design ID for over 6 years now and in this time, she has worked very closely with some of the best décor brands in India and internationally. She possesses a keen eye on details and likes to keep things understated and subtle. According to her, “Design should be timeless and intuitive”. A space or product has to move all the five human senses at the same time. Good design should be functional, subtle and evergreen.”