Matteo Cibic is a famed product designer and art director based in Milan. Since 2003 he has been leading the urban and architectural research for Cibic Workshop, where he developed and directed the Microrealities and New Stories New Design presented at the Venice Biennale and the Shanghai Biennial. Since 2006 he has worked as Creative Director and Art Director for renowned architecture, design and advertising companies and handles the brand image and communication for various Italian and international fashion brands. He helmed the store design and retail concept of the new Furla and National Geographic stores worldwide. Since 2012 he is a Global Shaper at Economic Global Forum at the Milan Hub.