Popularly known as Che, Chaitanya Dixit has established himself as a leader in sneaker customizations. He started his journey in early 2018 with the first pair of custom vans that went on to give him the recognition leading to collaborations with Reebok, Fila, Adidas, Puma, Veg Non Veg and Superkicks. Each pair is a fresh canvas allowing the artist to create unique, one-off designs.