Born in Arona (Novara) in 1946, Alberto Alessi is President of Alessi Spa and head of Marketing Strategy, Communication and Design Management. The eldest son of Carlo Alessi, he belongs to the third generation of the Alessi family, and officially joined the eponymous family business in 1970, the day after he graduated in Law. He initially was in charge of the commercial area, the development of new products and the communication. Since then, he overhauled its identity by making it a “research lab in the Applied Arts”. To metamorphose ordinary kitchen tools into design icons, he collaborated with creatives like Alessandro Mendini, Ettore Sottsass and more recently, Marcel Wanders, the Campana Brothers and Philippe Starck. The maverick has also written several books including “La Cintura di Orione” (Longanesi, Milano 1987) “Not in Production next to Production”, (Alessi Spa, Crusinallo 1988) and “The Dream Factory”, (Electa, Milano 1998) etc. Over the years, he has contributed articles for many international magazines and publications and he is visiting professor at several design colleges. In 2011, he curated the fourth edition at the Triennale Design Museum in Milan, entitled “The Dream Factories: people, ideas and paradoxes of Italian design factories”. Alongside his role as head of design management, Alberto is involved in the production of his own high-quality organic wines “La Signora Eugenia e il passero solitario”.