Fact File
Location: Amritsar, Punjab
Size: 130 sq m
Principal Architect: Sanjay Arora
Photography by: Niveditaa Gupta

Designed by New Delhi-based RENESĀ, the ‘TerraMater’ home décor showroom for hardware brand Rustickona is located in Amritsar. With a brief to create a space that instantly felt comfortable and familiar, RENESĀ’s plan posed a rectangular volume, with arched niches that were created to include natural light. Unlike a layout that conforms to its shape, the final concept removes and cuts through the entire space creating a manoeuvring pattern across the store. Simple curves and diagonals are interspersed to create receptacles for display. These different shapes form the core of the spatial ideology—dissecting and resurrecting the design and forming a frame for the products.

In terms of materiality, the raw concrete texture resonates with the terracotta bricks forming a transitory space that can be curated like a gallery and showroom. Unique in spatial approach and textural palette, the studio pushed the boundaries of conventional showroom design—enabling it to act as a gallery, where the sculptures and the products become part of the design itself. The natural colours and the textural variation found in the material scheme forms spaces that can be curated according to their products. “Steering away from the traditional showroom approach, we sought to contextualise the space as a gallery that provides the consumer with an experience of viewing the products by presenting them in an engaging setting. The design is such that it allows the customers to interact with the products through the various pockets created and get a sense of their inherent quality,” the studio explained.