At the recent Art de Vivre à la Française exposition, organised by Business House at New Delhi’s Bikaner House, more than 30 French home furnishing, design and architectural brands displayed their most popular designs. Of these exhibits, few had refined lifestyle choices that have been constantly evolving with technological development and globalisation. Le Jacquard Français had curated product displays which were equal parts discerning and adaptable to the Indian context – embodying the brand’s design philosophy.
Since the brand’s inception in 1888, Le Jacquard Français has dedicated itself to creating exquisite household linens. Nestled in the Vosges mountains, it has upheld a legacy of blending heritage with contemporary trends, driven by a workforce dedicated to excellence. From weavers to tiers, each contributes to crafting unparalleled linens in Gérardmer, Eastern France. Meticulously weaving a variety of linens in jacquard and becoming a renowned name for quality products, it’s no wonder that Le Jacquard Français has been around for 136 years and counting. Their textiles fuse traditional craftsmanship with modern technology, ensuring sustainability while exuding elegance and timelessness.
Having made its mark around the world as a leader in high-end table linens, Le Jacquard Français has an impressive portfolio that includes a hospitality range tailor-made for professionals. Renowned establishments such as Mandarin Oriental, Fouquet’s, and the Belgian Royal Palace place their trust in the brand, a testament to its reputation for enduring quality, excellence and luxury.
What sets the brand apart is how it takes French living to a diverse audience. It has incorporated local designs and craftsmanship into its catalogue, thus making customisable products that adapt to different markets and cultures. The Mumbai Collection is one such example. Inspired by India’s long-standing history of traditional craftsmanship and Mumbai’s rich dynamic energy, each piece in the collection is meticulously crafted with the finest materials and attention to detail. Whether adorning a dining table with luxurious tablecloths and napkins or adding a touch of elegance to a living space with plush cushions and throws, the Mumbai Collection brings a sense of native elegance and sophisticated heritage to any home.
In conjunction with this is the Wilmotte Collection by Le Jacquard Français. The brand collaborated with Wilmotte & Associés to further its ambition of curating an elevated lifestyle inspired by great legacy architecture, fashion, and design. Named after renowned architect and designer Jean-Michel Wilmotte, this collection blends modern sophisticated aesthetics with classic design motifs. Intricate geometric patterns and subtle textures adorn each piece, reflecting Wilmotte’s architectural aesthetic and attention to detail. From tasteful table linens to luxurious bath towels, every item in the collection exudes a sense of effortless style and refinement. This collection epitomises refined elegance and understated luxury, showcasing the brand’s commitment to quality craftsmanship and timeless design.
And so Le Jacquard Français proved that its commitment to design goes beyond simply producing home textiles. The brand has longevity because of its unwavering ethos that aims for an optimistic, sustainable way of life. Its collections – boasting over 60 colours and a multifarious array of patterns – celebrate the quaint ways in which home linens add vibrancy to daily life. These collections are constantly worked on to keep with the times; drawing from Mumbai’s eclectic landscape and Wilmotte’s lavish urban architecture, Le Jacquard Français has earned its rightful place as an international marker of home linens. Being a part of intimate dining room tables and family gatherings requires the brand’s products to strike the balance between elegance and enduring style. It’s no wonder, then, that it continues to create 136 years after its inception.
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