Founded by Mrs. Sarita Handa in 1992, this eponymous label has become one of India’s leading lifestyle brands, known for its simple, quiet luxury. Starting with Sarita Handa Exports, the brand has collaborated with international names like Restoration Hardware and Pottery Barn. In 2012, they expanded into retail, offering a dynamic range of soft furnishings, fabrics, furniture, and decor accessories in experiential stores across Mumbai, Hyderabad, New Delhi, and Ahmedabad.