Rooshad Shroff’s design philosophy seamlessly integrates architecture, interiors, and bespoke furniture, with a special emphasis on luxury craftsmanship. The studio champions the handmade, collaborating with artisans across India to revive centuries-old techniques, pushing the boundaries of design with unique products and finishes. With a focus on research, experimentation, and tailored solutions, each project begins with a furniture line that evolves traditional craft and modern aesthetics.