Jaipur Rugs: Weaving Dreams into Reality. Founded in 1978 by NK Chaudhary, known as the “Gandhi of the Carpet Industry,” Jaipur Rugs began with just nine artisans and two looms. Today, it stands as a testament to the power of vision and perseverance, employing over 50,000 artisans across five Indian states. By bypassing middlemen, Jaipur Rugs ensures fair wages and sustainable livelihoods, enriching the lives of its artisans.