Partner at Ferry Wharf Communications LLP, a Brand Strategy and Design firm based out of Bombay, TC, as he is known, graduated from Denison University, Granville OH, in Communication and Philosophy. FWC was set up with the aim to bridge the gap in the South Asian region for strategic design solutions in brand and corporate identity, retail, environmental and publishing design. He has been instrumental in making sure that Advertising, Research and Media Advisory services are integrated into the brand and design process.