Red Blue & Yellow, the contemporary furniture store was set up by the young trio of Karishma Bajaj, Asim Merchant and Paul Rodrigues in 2000. The three partners were united in a singular passion for furniture and design in general. There was a large void in India with regards to original contemporary furniture design. With a primary focus on original design, the trio has had to extend their purview to design, manufacture and retail. Like all Red Blue & Yellow furniture, the new collection has the same foundation of quality, design & style.