No-Mad 97% India, is an online Indian lifestyle brand set up in 2013 by Anuj Kothari. The brand deals in handmade products inspired by everyday Indian life. With home textiles as its core offering, No-Mad also offers a range of occasional furniture, candles and decor accessories, always with India as its inspiration. At India Design ID 2016, get ready to be swept off your feet and experiment the true art of living with No-Mad. Today the brand is more complete, closer to this concept of daily well being linked to Indian and contemporary culture. It is enriched with a new department. The art of the table. The symbol of conviviality.