Asian Paints Ltd’s President Sales, Marketing and Technology, he’s the man behind India’s only research based colour trend prediction system. Amit has been responsible for propelling the brand into a league of its own and has heralded several business initiatives over the last decade. In a first for the brand, Nilaya by Asian Paints collaborated with celebrated couturier Sabyasachi Mukherjee to launch a new line of handcrafted wallpapers that highlight authentic craftsmanship with contemporary flair.