Established in 2009, COCOON FINE RUGS is a Mumbai-headquartered luxury rug brand recognised for reinterpreting classic Persian designs through a contemporary lens. Led by founder Ayush Choudhary, whose practice is rooted in artisan collaboration and material mastery, the brand is defined by rich textures, refined colour palettes, and enduring craftsmanship. This showcase will mark the launch of COCOON FINE RUGS’ collaboration with architect Pinakin Patel, presenting a rug collection inspired by everyday shopping bags, jholas and totes, transformed into expressive, functional works through handspun wool and silk accents.