Aditya Birla Group’s corporate social initiative, Aadyam Handwoven , works with handloom weaving clusters to create a self-sustaining ecosystem for the country’s finest artisans. AADYAM strives to preserve age-old weaving techniques that have been seamlessly passed down through generations of artisan families. Their goal is to help weavers by exposing them to new markets and ensuring benefits for them through transparent profit reinvestment.