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Asian Paints ColourNext 2022

The most decisive voice on colour in India, Asian Paints, the country’s largest paint company, produces ColourNext – the company’s colour forecasts for every year. The exhaustive, months-long research and workshops are aimed at mapping societal trends of India with in-depth analysis of consumer behaviour and sentiments, consumption patterns, lifestyle shifts and changes in tastes and preferences across demographics. The colour marketing team collaborates with the experts in design industries including architecture, interiors, advertising, fashion, media, sociology and F&B. ColourNext 2022 is the most comprehensive guide on colours, materials, textures, finishes, patterns, visual depictions and defined palettes for the four themes for the upcoming year. 

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