Nida Mahmood is a fashion designer, and founder of her Delhi-based eponymous label. Mahmood is renowned for her quirky, eclectic style – under her leadership her label continues to follow her design philosophy “art translated” in more ways than one, drawing influences from Indian culture. Indian Kitsch being her muse and forte, her collections showcased in India Fashion Week have met with rave reviews, critical acclaim and commercial success. She has collaborated with many prestigious Indian and International brands for a variety of projects. Some of them are: LADY GAGA, Victoria & Albert museum, ABSOLUT for art installations, NIKE, ADIDAS, BLENDERS PRIDE, VH1, SWAROVSKI; NDTV GOOD TIMES; GODREJ Design Lab, TAJ VIVANTA, Satya Paul for a limited-edition collection. Renowned as the “Queen of Kitsch,” she has dressed celebrities like Lady Gaga, Priyanka Chopra, Deepika Padukone, Parineeti Chopra, Kajol, Karishma Kapoor, Kangana Ranaut, Kalki Koechlin, Jacqueline Fernandez to name a few.