Since 2008, Sunil Sethi has been heading FDCI and its fashion events. Alliance, a sourcing and buying agency set up by him in 1988 has been representing lifestyle stores such as Anthropologie, Crate & Barrel and Armani Casa for over 20 years. He also represents Indian designers at stores across Europe and one in New York. The Sunil Sethi Design Alliance teams up with designers to create textiles, handicrafts and carpets.