Sihasn was born out of a simple desire to explore and embrace India’s unsung textile heritage. The brand seeks to harness and celebrate this heritage by sourcing their upholstery from all over the country and from artisans who have mastered the craft over generations. They curate their fabric from all over the country due to the long-standing traditions, culture and stories it brings with it.

Their Kashida Aari embroidery is from an organisation based in Srinagar called ‘The Crewel.’ Founded in 2013 by young entrepreneur and visionary, Jahangir Bhatt, a post-graduate in Handicrafts Management from the the Crafts Development Institute in Srinagar, The Crewel started with just 20 women artisans living in Anantnag in the Kulgam District; for them, the embroidery work provided a secondary source of income after horticulture.

Hailing from a family of artisans in Kulgam himself, Jahangir saw the latent opportunity in Aari embroidery given the lower material costs required for the handicraft as compared to material costs of the more popular and ubiquitous pashmina craft. Under Jahangir’s guidance, The Crewel adapted a traditional craft to modern designs and colours to produce some of the most exquisite silk-embroidered dhurries that glimmer radiantly as they are unravelled.