Simone Arora co-founded D’Decor Home Fabrics, where she leads strategy, product development, design initiatives and brand associations as the creative director. Recognizing the need for performance fabrics in India, Arora played a pivotal role in launching D’Decor’s FabriCare, bringing together durability, functionality, and design to meet the demands of modern living. Inspired by the beauty and textures of nature, she has also piloted SIMONE, a concept home decor boutique that embodies over thirty years of design expertise. Known for her distinctive style that blends elegance, warmth and authenticity, Simone Arora’s work spans product, home textile and interior spaces. Her curations and works have previously been showcased internationally in Germany, Belgium, Turkey, and Italy.
