Borrowing an excellent métier of craft and design from varying Indian geographies, AADYAM HANDWOVEN—AN ADITYA BIRLA INITIATIVE presents its latest spring-summer collection. Known for the brand’s collaborative ventures with local artisans and craftspeople, the collection envisions an eloquence in woven crafts and traditional technical knowledge from all over India. From patterns and palettes as deep as nocturnal beings to subtle, understated hues that imbue a minimalistic ambience, these collections reserve a piece for every designer’s choice. 

Acclaimed as a social enterprise collaborating with Indian weaver communities, the brand crafts one-of-a-kind designs suitable for every space. Visualising a self-sustaining ecosystem for the country’s finest artisans, the brand supports and sells their crafts, impacting the quality of their lives. Their mission is to redefine handloom craftsmanship standards, striving to transform the raw, uneven, and unpredictable into refined, consistent, and meticulously managed creations that exude uniformity.

Jugnu, Kumbh, and Ret—their newest Spring-Summer 2025 collections—effortlessly epitomise Indian craftsmanship, merging varying artisan techniques and local materialities.

JUGNU

Derived from nocturnal motifs and the unseen visuals of dusk, the Jugnu collection is based on the interplay of darkness and light, capturing the silent features of the midnight hours. Much like its namesake, the ‘Jugnu’ insect, which translates as the firefly—a nightly being that illuminates in the light—the collection basks in a trove of deep shades and patterns, witnessing lush tropical foliage, unusual florals, and small evening creatures.

The designs from the Jugnu collection are typical of deep, moody backgrounds contrasted with pop-colored patterns, aiming to create a juxtaposition between shadow and illumination. The midnight-inspired palette—rich, enigmatic, and layered—provides depth to the textiles, making each piece a statement. This collection merges different techniques from various Indian topographies—Tanchoi, Satin Brocade, Gyasar, and Powdi, from Varanasi, Panja and hand-knotted from Bhadohi Mirzapur, Weft, Warp, and Double Ikat from Pochampally, and extra Weft and Kharad from Bhuj.

KUMBH

The Kumbh collection revisits time-honoured accents but with a fresher, more contemporary approach. Lending inspiration from the geometries of ‘Kullu’ weaving and tilework, the collection transforms textile design with an orderly sense of balance and symmetry. It features more subtle tones and softer geometric patterns, rendering a suave touch to a minimalist’s corner.

An interesting tête-à-tête of repetition and variation happens in this selection, visualising a dialogue between symmetry and fluidity. The art of Kullu weaving, which traces back to the hillside communities, is recognised for its geometric patterns and is often seen as a symbol of identity. The structured layouts of triangles, chevrons, and diamonds—once found on traditional woollen shawls—are reimagined in the Kumbh collection in a softer, lighter textile language. The collection incorporates Panja and hand-knotted techniques from Bhadohi and Mirzapur, Weft, Warp, and Double Ikat from Pochampally, and extra Weft, Kharad, Mashroo, and Tangalia from Bhuj.

RET

Quite an ode to the elements of the organic realm, the Ret collection borrows the unfiltered essence of nature’s textures, incorporating its raw asymmetry and unruly aesthetic. Ranging from the disorderly silhouettes of mountainous terrains to the dainty straws on a dried leaf, every pattern, every structure in the Ret selection naturally reflects the environment’s capabilities.

For designers who hail simplicity and minimalists who crave understated yet natural beauty, the Ret collection proves to be quite the retreat. It features neutral and earthy tones of blacks, greys, and khaki, similar to fabrics and textiles that mirror weathered stones, shifting sands, and tree barks. Various crafts, such as Tanchoi, Powdi, Satin Brocade, and plain weave from Varanasi, Panja, and hand-knotted from Bhadohi Mirzapur, extra Weft and Tangalia from Bhuj, and Warp and weft Ikat from Pochampally, can be seen incorporated into the Ret collection. 

AADYAM HANDWOVEN—AN ADITYA BIRLA INITIATIVE, through its collections and collaborative efforts, recognises the country’s design landscape. The new Spring-Summer collection translates various topographical essences into their textiles, showcasing how diverse and deeply ingrained the crafts segment is in India. From maximalist nuances to modest patterns seeking decorum, every collection charts a unique piece for every purpose and mind, intending to reform spaces with its distinctive touch. 

Browse these collections by AADYAM HANDWOVEN—AN ADITYA BIRLA INITIATIVE on the website and in their stores.