With over 20 years of experience, having worked on more than 300 commercial and high-end private events and having booked over 500 Indian and International artists, Arjun Bahl is an experienced, knowledgeable and driven specialist in the creative industry. In 2014, Bahl co-founded St+art India Foundation, a non-profit, urban art festival that brings together Indian and International urban contemporary artists. A first-of-its-kind, this initiative promotes artists in the Indian landscape while also providing a collaborative platform for artists worldwide. Over the past 8 years, the foundation has organised over 21 St+art festivals across Delhi, Mumbai, Bengaluru, Hyderabad, Chandigarh, Coimbatore, Chennai etc. In 2019, St+art inaugurated Lodhi Art District; its first completed the first of the six public art districts (the others which are in progress are Mumbai, Goa, HYD, Chennai, and Coimbatore). He also co-founded XXL in 2017, a creative lab and artists’ incubator that produces immersive art experiences and bespoke content and manages a roster of multimedia artists. Some of XXL’s clients include Instagram, Google, HP, Absolut, GUCCI, Asian Paint, Miral, JSW, and more.