Sonal C. Holland is a Master of Wine and founder of SoHo Wine Consulting. An award-winning broadcaster and educator, She is a highly sought-after wine and spirits communicator with diverse entrepreneurial ventures. For the past two decades, she has been simplifying, demystifying, and revolutionising the drinking culture in India. Her eponymous Wine & Spirit Academy is India’s foremost alcove institute, making world-class wines, spirits and beer education affordable and accessible for Indian professionals and enthusiasts. Holland is an organiser of trade shows and was recently appointed as a Wine Consultant by Air India. A firm advocate of moderate consumption, she aims to enhance the drinking experience by dispensing etiquette to enjoy alcoholic beverages responsibly.