India Design ID 2017: And the Asian Paints Colour of Year is…

idid / February 16, 2017

Nupur Ashok Sarvaiya

Every year Asian Paints, under the leadership of President – Sales, Marketing and Technology Amit Syngle, conducts intensive market reach and study for the country’s only colour prediction system. On February 16, Asian Paints officially announced their much awaited Colour of The Year – Intense Ocean – at the Trends pavilion at Indian Design ID 2017.

Understanding that every colour has a spectrum of interpretations, in its 14th edition Asian Paints ColourNext proves to be most comprehensive yet. It goes beyond colour, because cold steel and a handwoven rug can both be the exact shade of grey, but a completely different feeling. These significant discoveries are the result of a year-round scientific study, carried out by an expert panel of India’s top designers, architects, noted sociologists and advertising professionals.

Synonymous to its name, the colour Intense Ocean captures the sea in its various beautiful forms: stormy, still, and forever changing colour as it dances with the sunlight. This year’s Colour of the Year is inspired by the duality of this enigmatic force of nature by means of its ferocity and calmness, strength, and fragility. Intense Ocean is a wonderful blend of grey (representing detachment and composure), blue (representing depth and wisdom), and green (representing stability and endurance). Intense Ocean represents yearning, a yearning to empty ourselves of the non-essential to fill ourselves with what matters or rather, should.

To experience it along with ColourNext trends of the year, visit the Trends pavilion at India Design ID 2017 at NSIC Grounds, Okhla in New Delhi. Details on www.indiadesignid.com

Website: www.asianpaints.com


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