Anonym 2.0 by Sona Reddy Studio is conceptualised as an extension to the franchise store, but with a distinct core design concept. A bohemian palette seamlessly complements the artisanal Indian designer garment and accessory collections on display, enabling the crafted textiles to be the protagonists of the decor. The understated elegance of the open floor plan is punctuated by suspended cane and fabric frames that add texture to the monochrome aesthetic.
Keeping with the overall minimalistic demeanour, glass facades have been incorporated to allow flexible visual merchandising opportunities. White-hued MS rods pose as display cum sectioning units, and glass shelves keep the look sleek. This nuanced boutique is the quintessential retail venue that redefines simplicity merged with a contemporary yet mindful way of experiencing textiles. In an ingenious approach, where a nature-inclined inspiration has been meshed with contemporary sensibilities, a conscious way to revel in the vastness of Indian textiles has been fashioned.