AADYAM HANDWOVEN is a social initiative of the Aditya Birla Group, currently working with three weaver communities in India – Varanasi, Pochampally & Bhuj. Their vision is to create a self-sustaining ecosystem for the finest artisans of the country by supporting and selling their crafts, thus impacting their quality of life. Every time you promote Aadyam, you contribute meaningfully to the survival and development of the rich cultural heritage of hand weaving, and to the quality of life of the generations of artisans who have and will continue to pursue this craft.
Aadyam ’s collection of cushion covers, table runners and curtains create a one of a kind look in your living spaces. With an array of designs rendered in soft pastels and classic black and white, they bring in a contemporary twist to traditional handwoven techniques.