Aadyam Handwoven

Aadyam Handwoven has its heart in the weaving communities and the hand-woven crafts of India. A corporate social initiative of the Aditya Birla Group, the brand works with three artisanal communities – Varanasi, Pochampally and Bhuj. The brand aims to preserve, promote and shine a spotlight on traditional techniques which when complemented by contemporary designs have the ability to create pieces that have a global appeal with Indian charm. Their collection ranges from saris and dupattas to home furnishing like cushion covers, rugs, table runners and curtains.

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