Aadyam Handwoven

Aadyam Handwoven is a corporate social initiative of the Aditya Birla Group that currently works with three weaver communities in India, namely Varanasi, Pochampally & Bhuj. The brand aims to preserve age-old weaving techniques that have seamlessly transcended generations of artisan families, while simultaneously promoting these techniques to true connoisseurs of heritage.

Download pdf