The Torani flagship store in New Delhi by Bora Dà Designs is a reflection of Sindhi art and architecture. Classic design elements that draw from tradition such as earthy colours and a raw material palette are accentuated by more prominent decor accessories. A tall, bare tree is the epicentre of the space, adorned with brass bells of various styles. The saffron thread that holds them together is reminiscent of the rituals that are deeply rooted in Indian culture. Nandi, the mount for Lord Shiva is cast in brass and sits atop a wooden pedestal, another ode to heritage, as are the arched frames that hold the mirrors. Scroll down to read some insights from the designers themselves.
“Designing the Torani Flagship store was one of the best design journeys we’ve had. It was exciting to have a client who was not interested in modern, luxury or the eclectic—very common styles seen today. Torani as a brand draws deep inspiration from Sindhi culture and its design elements, and has incorporated them beautifully in their clothes. The brief, hence, was simple – Sindhi Architecture. We were to create a space that was clean, void of any clutter, with an unfinished and antique look. The space had to look bare yet reflect a rich cultural heritage,” the designers explained.
The basic theme revolves around earthy colours and rawness of materials. The entire store is painted in a grey hue with a rough grainy texture. The rugged feel takes one back to the lost architecture of the Sindh region. The tree is one of the primary design elements, located centrally, and decorated with brass bells of various styles. The saffron thread suspends each bell from the tree reminds one of the rituals that are deeply rooted in Indian culture. Right in front of this lies the Nandi—the mount for Lord Shiva. It greets one sitting grandly on the wooden pedestal. It is cast in brass and gives the store a touch of royal essence.
Looking mirrors are set inside arched shaped frames that draw a strong inspiration from Persian architecture (which also was a major influence for Sindhi architecture). The arches embolden the overall theme in the most subtle way. The lighting is very practical and in tune to the needs of a contemporary store. The focus lights have been positioned to create a spotlight effect, yet not hinder the view of details in the products displayed. The display stands are bare metal with a hint of paint, accentuating the drama called upon by the clothes themselves. The accessory displays are made in a similar style, with white marble stone. The knobs used for hanging scarves, bags and so on are cast in the shape of the brand logo. Finally, the facade features arches and levels, as well as grand glass doors with a brass logo unit, creating a strong first impression amidst the surrounding stores.