How GenNext entrepreneur Dushyant Sapra is building Cottons and Satins into a decor behemoth

Delilah Rodrigues / August 23, 2018

Formerly spearheading a start-up in the railway infrastructure industry, Dushyant Sapra, Director of Cottons & Satins, was always intrigued by the business side of things. Equipped with entrepreneurial skills, the resilient dynamo joined his mother Mala Sapra, Founder and Creative Director of the brand at the age of 25. Having spent over two years with the label, he plays an integral part in its day-to-day working, be it business development, B2B projects, retail, among other crucial tasks. This young powerhouse spills the beans on his hands-on approach to work and his plans for the brand.

“My role in the company includes more of an analysis than looking at the creative aspects of it. I have to be aware of the current trends, keep a track of what sells, what doesn’t, and maintain reports from our retail systems. I also travel to design fairs around the world to stay updated, so that we can be at the top of our game.”

“There numerous exciting endeavours in the pipeline. We will soon launch our furniture line and a range of accessories. We have a collaboration with an international architect for the Indian market and a couple of interesting projects like a space in Germany and a hotel in Mumbai. We also worked in tandem with London-based interior designer Cansel Didar Okutur to supply fabrics and wall coverings for the home projects of footballers Mesut Ozil and Ilkay Gundogan.”

Trend-spotting

“The current fabric trends are veering towards a clean, Nordic style peppered with prints. Homeowners are combining both these aesthetics for a perfect balance. Minimalistic spaces accentuated with patterned fabrics that are full of character are my personal favourites too.”

“One life lesson I learnt from my mother is that there’s no substitute for hard work. Club this with the right skills and knowledge gained over time and you will go places.”

 “My vision for the company is to create a homegrown brand that is a one-stop shop, on par with international labels. We also plan to open a few more stores in some metropolis in India and abroad.”


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