Chanya Kaur of The Pure Concept on how she tackles professional challenges

Radhika Sen / February 20, 2018

The Beginning: “Our brand came into being in 2012 with a desire to provide high quality, creative home textiles to suit the aesthetics of the ever-evolving and design conscious Indian consumer.”

Favourite Memory: “The launch day at Mehboob Studio during the monsoon. There was a lot of glass used for our display and the entire team spent hours just cleaning it. The event went off well with a Sufi band, kickstarting the success of our brand.”

Biggest Achievement: “Taking the brand globally within four years of launch.”

Boosting Creativity: “We find inspiration in international designs that push the boundaries and result in something unique and  special.”


Pure concept
Chanya Kaur, co-founder of The Pure Concept


Food For Thought: “Fashion and interior blogs, websites, Pinterest and browsing magazines help feed our inspiration. Another way is by holding regular brainstorming sessions with the design team.”

Personal Mantra: “Make it simple but significant.”

Tackling Professional Challenges: “We have several systems in place — from the designing stage to sampling, production and post-production, including distribution and marketing. The process is seamless as each team is accountable for its responsibilities. The best part is that all teams are open to feedback, business advice and suggestions on improving processes.”

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