Tasneem Merchant / December 26, 2016
Born from the belief that we should create to inspire, Ananya Birla started CuroCarte in 2015, with passionate and innovative change makers at the helm. A first of its kind initiative with design and craftsmanship at its core, CuroCarte aims to reinvent by performing design interventions on rare crafts and adding value by making them suitable for today’s contemporary lifestyle. On offer are exquisite floor lamps, trays, coasters, platters and bags to boxes and bowls – you can spend hours here, choosing what appeals to your personal taste. Here are three things you must know about the website:
1. The idea was born from a trip to Europe. Ananya met an extremely talented woman stitching together a very beautiful white knit coaster in a city square. Seeing the joy on the craftsman’s face from creating such a unique piece was truly inspiring.
2. Their thought and design processes set them apart from other websites. Their team of in-house designers collaborate directly with the craftsmen from different countries to create unique exclusive products that may just happen to be artefacts, bags, cutlery, just about anything. They ensure that the result is always of high quality.