The Creative Director and M.D. of JSL Lifestyle Limited, Deepikka Jindal is famed for being the driving force behind the brand’s success and recognition. The company JSL Lifestyle Limited manufactures lifestyle products and modular kitchens in stainless steel under the label arttd’inox. It is under her able guidance and vision that arttd’inox is today celebrated as one of India’s leading luxury brands. Following her passion to promote stainless steel in all its forms, she also founded the art gallery known as The Stainless, where she patronises artists to create beautiful pieces of art in this material, giving them all infrastructural and financial support. Providing the artists the technical and financial support through the gallery gives the artists a platform to understand this material and create their works. She has had several successful exhibitions with various artists through this gallery. Over and above her professional commitments, she is involved in philanthropy as the Chairperson of Jindal Stainless Foundation – the CSR wing of Jindal Stainless Limited. She along with her dedicated team, through structured programs, reach out to the community via sustainable models in areas of education, skill development, women empowerment, farmers intervention program, health programs, environment and climate change management to name a few.