Headquartered in Denmark, BoConcept is a premium furniture and home accessory brand with 230 stores and 90 studios worldwide. It offers an urban customer affordable modern designs and their wide range of furniture includes dining tables, beds, sofas, chairs, cushions, rugs, lamps and more. Their in-house designers ensure functionality as well as international design aesthetics. Celebrated names such as Susan Sarandon, Faye Dunaway, Brooke Shields, P. Diddy, Jay-Z, Mary J. are some of the active patrons of the brand. BoConcept New York's furniture has also been featured on TV shows such as NBC's The Apprentice, Bravo's Queer Eye for the Straight Guy, and Bravo's Kathy Griffin: My Life on the D-List.