‘Aranya’ means a green forest and therefore a source of life and eternal energy and ‘Earthcraft’ connotes crafted with respect for the Earth. Aranya Earthcraft, an initiative to conserve the aesthetic of nature in art and exhibit one’s creative approach. The founders, Dr. Vivek Prasad & Preeti Gupta started the brand to design and create environment friendly designer products for a wide range of home decor.
Their expertise is in converting the age old techniques of papier mâché and recyclable waste material into contemporary designer products. They have developed a fusion of art and design, which gives new meaning to designer home decor products. Their designs are totally inspired by nature, like leaves, twigs, rocks and bark patterns.